My previous business - making and marketing online courses for people who want to do English exams.
My Exam with Sam was my business before I decided to put my environmental values and passion for writing front and centre in my work.
I taught English learners how to write essays for their English exams.
I did all of the copy and content writing myself in this business.
I wrote everything from short form social media posts, to long form articles and entire courses. The aim was always to explain what it takes to pass the exam in a way that helped my students take action to be succersful.
My biggest achievement was growing my Facebook page to just over 9000 followers in about 6 months using Facebook Messenger marketing.
My greatest satisfaction came from my students passing their exams after taking my courses.
I came to understand the success that comes from writing copy and content with a unique voice in a B2C context.
But the most valuble things this project taught me were about myself - my strengths as a writer and strategist, and my desire to exit the teaching profession to do something more environmentally focused.